CRAIG DACEY

I am:

- A creative strategist and content marketer

- An expert in the full scope of digital assets and formats; video, still, VR, short form, live, social content: from ideation,

through production, to launch

- A pioneer in VR production, and have developed new hardware and post production workflows 

- An early adopter of emerging technologies 

- A forward thinking, solution oriented seasoned team player

One of my greatest strengths is my ability to spot emerging trends and adapt to the ever changing ways we consume content. My journey began over a decade ago. While working in the medical device sales world, I saw an opportunity around the explosion of Youtube. I made a calculated move and shifted careers to the world of TV / Film production. Shortly after, with a little elbow grease, hustle, and some good fortune, I shot, edited and directed a segment for Travel Channel's 'America's Scariest Haunted Attractions'. The show received rave reviews and ratings. With its success, I caught the bug big time and haven't looked back. Since then, I have held a variety of roles; from field producer for reality TV, a camera operator for a Sundance nominated film, video director, to marketing lead for a number of projects large and small.

I've consulted for production companies, advertising agencies, social media influencers, start-ups, non profits and Fortune 500 clients. I have every ability to overcome obstacles and problem solve while keeping a positive mindset throughout the process. 

Marketing short form video content is where I live and breathe, and has been for over a decade. With my $300 camcorder in hand, I was working with platforms such as Yelp, facebook and Youtube before they were the mainstays they are today. 

A few years ago, while I was directing projects and working as a consultant for traditional video projects, I saw a new trend emerging in 360 and VR video. By February of 2015, I was on set shooting a first of its kind music video with an early 16 GoPro VR camera rig. Once again, I found myself in the center of a marketing and content revolution. By 2016, I was nominated for two Samsung Creator Awards - one for my music video and the second for an automotive piece. From there, I shot and directed one of the first 360 livestreams on Youtube for Machinima of a notorious haunted house in Oklahoma City, which was an amazing challenge. The livestream project required incredible innovation and granular budget management, it was the epitome of “Guerrilla Marketing” and was a tremendous success across all metrics.

Outside of work, since returning to NY from Los Angeles, I live on the south shore of Long Island were I am renovating a wild farm house with my wife, two amazing kids and two funny dogs. I am an avid open water ocean swimmer and completed the NYC triathlon in 2015 and I’m doing it again in the summer of 2019. Music and entertainment have always been a passion of mine, and I have been incredibly fortunate to have the opportunity to merge my interests with my work.

Let's talk about your current marketing efforts, ideas and challenges. I'm here to create the marketing strategy and content solutions to accelerate your brand. 

Thanks,

Craig

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